SHADAN is a jewelry brand rooted in the meaning of its own name. Shadan refers to the young deer that has grown strong enough to move independently with confidence. This meaning became the conceptual foundation of the identity. The visual identity was built from an abstraction of the Arabic letter “Sheen” in the word Shadan. Repeated and structured, it forms an icon inspired by the footprint of a deer, with a central element symbolizing the brilliance and shine of jewelry. The result is a visual system directly connected to the name, transforming linguistic meaning into a distinctive visual form that blends heritage references with a contemporary aesthetic, expressing elegance, strength, and beauty in every detail.