Zest Café

Designing the new visual identity for “Zest” Coffee, which brings people together around specialty coffee and a warm atmosphere. Zest creates an experience that blends quality, simplicity, and a sense of belonging, becoming a daily space that reflects the warmth of the place and the spirit of the neighborhood. In this project, the brand’s visual identity was rebuilt by Arabizing the logo and introducing a new color palette inspired by coffee and nature to reflect Zest’s warm energy and daily vibrancy.

Brand Design

Jan 11, 2026

Full Project

Full Project

Full Project

Full Project

Full Project

Full Project

The new visual identity for Zest Coffee was developed to express the brand’s modern spirit while preserving its local essence.
The design focused on building an Arabic logo that combines simplicity and confidence, making it closer to the audience and reflecting the identity of coffee as part of everyday life in the neighborhood. The color palette is based on a balanced mix of warmth and calmness, where dark green represents stability and the craftsmanship in coffee preparation, while olive adds a natural touch inspired by the surrounding environment.